And what will be the legacy of  Glasgow 2014? Read our latest CRFR Blog, by Liz Such, who is exploring the impact of of London 2012 on perception, intention or sporting action in young people’s lives

‘Inspire a generation’ was the slogan of the London 2012 Olympic and Paralympic Games. It was a tagline to a Games that committed to a sporting and physical activity legacy for children and young people in the UK.

The Glasgow 2014 Commonwealth Games is promising similar outcomes – “inspiring Scots to be more physically active” and children and young people are key targets (see for example Monday’s press: ‘Stars hail focus on children at 2014 Games)

Very little – if any – attention is paid to the informal, intimate, everyday processes of family and peer relationships that encourage or discourage participation. It seems likely that the key to participation with any longevity or enthusiasm lies within these networks of relationships rather than within a one-off observation of world-beating athletic achievement through the medium of TV.

How does everyday practice (watching TV with family members or friends) interact with the legacy message of ‘inspiration’ Was the ‘inspire a generation’ slogan just that or is there something more substantial in there than just blanket social marketing and a hashtag?

Find out more about this research on 7 May at the Centre for Research on Families and Relationships informal seminar. Places are funded and free to participants, but are limited. Read the CRFR Blog for some initial findings.

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