Impact Evaluation of Scottish Book Trust’s Bookbug Programme

Bookbug is Scottish Book Trust’s Early Years Programme. It is a national book-gifting programme which encourages parents to share and enjoy books with their children from birth onwards. The Bookbug book-gifting programme is supplemented by Bookbug Sessions, run from libraries and other community venues, which introduce stories, songs, rhymes and games to babies and toddlers.

CRFR’s impact evaluation of Bookbug evaluation is based upon Contribution Analysis, which makes clear links between Bookbug Programme activities and short, medium and long term outcomes. The evaluation will combine several data collection methods in order to capture a wide range of views and experiences:

  • national survey of parents via Bookbug bags
  • national online survey of professionals involved with the Bookbug programme
  • telephone interviews with parents
  • case studies in 4 distinct geographical areas, including focus groups with underrepresented groups of parents.
  • Interviews with SBT staff

Findings from the evaluation will help Scottish Book Trust to improve and develop the Bookbug Programme in future.

Funding details: Scottish Book Trust

Research team: Sarah Morton, Emma Davidson, Christina McMellon, Laura Airey

Dates: April 2015 to April 2017

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