Led by Take Note and produced in collaboration with The Binks Hub and the Centre for Research on Families and Relationships (CRFR), ‘The Power of Purpose’ workshop series is based on the simple idea that the ability of charities and grassroots social change organisations to clearly articulate their “why”, their “what” and their “so what” is the bedrock for effective impact and long-term survival. In other words, in a time of deep financial challenge with the pressure on funds and fundraising at an all-time high, an organisation that can clearly articulate their “why”, their “what”, and their “so what” will have a greater chance of lasting and even flourishing in this climate.

Over a series of three 1-hour online sessions aimed at Scotland-based organisations, Take Note’s Lead Consultant, Marianna Hay MBE, will introduce attendees to the Power of Purpose approach. With over 15 years’ experience designing, building and delivering high impact, award winning arts and social change organisations and initiatives, Marianna has developed the Power of Purpose series on behalf of the Binks Hub to share and scale the strategies she has learnt and deployed along the way.

These sessions are for:

• Scotland-based small-medium charities and grassroots social change organisations
• All roles but ideal for trustees, senior staff or workers with responsibility for strategy development
• Workers and leaders steering organisations through significant financial challenge and uncertainty

The initial three-hour sessions will cover:

• “Telling Your Story”: An introduction to Impact Map Making and honing your message
• “Understanding Your Impact”: What difference does your work make and how do you know
• “Making it Happen”: Setting your strategy, building the infrastructure and raising the money

Attendance at all three sessions is strongly encouraged but the ability to attend all three is not required for registration.